Why You Might Think About Using A Yellow Letter Campaign
Generating prospects through direct mail campaigns can be disappointing. If you’ve ever been involved you know the expected rate of return on names used for your mailers is about 1%, or maybe less. It’s an expensive and time-consuming way to generate leads. Using the yellow letter method for your direct mailings can boost your return of qualified prospects to 10% or higher. It’s been very successful in the real estate investment business and can work in other areas as well.




